— PROJECT NAME

Lacoste Seasonal Campaign

— ROLE

Team Lead

Life is a Beautiful Sport, the Lacoste Chaussers SS global multi-channel campaign work focused on extending Lacoste’s global identity across physical and digital touchpoints. I led creative direction and execution across lookbooks, retail displays, and digital campaigns, managing designers, stylists, producers, and photographers to maintain cohesive brand standards and high production quality across markets.